Bit
A smoking cessation device that takes a holistic approach in helping people who want to quit smoking cigarettes.
a complex addiction
of smokers who try to quit each year fail
-2020 Surgeon General
Chemical
The Nicotine
"You have to worry about like feeding yourself, water, sleep, …and then also cigarettes"
- Aiden
Behavioral
The Action
"The hardest part was always the ritual…going outside, take out the pack, light it, and inhale"
-Claris
Socio-Emotional
The Context
"You're missing out on 'hey let's go have a cigarette and talk'… which can feel like a social loss"
- Allie
giving up more than cigarettes…
For long term users,, the decision to quit smoking means having to abandon the social, emotional, and behavioral systems of life to which they are accustomed
incomplete solutions
"it doesn't matter what you do because what you're doing is not smoking
"
-u/ryx107
People seek stimulation that engages multiple senses, works with different levels of attention, and contributes to their overall wellbeing
guiding design principles
a tip for every occasion
NRTips are made from FDA approved nicotine lozenges and allow for more controlled delivery
Candy tips allow for routine building around predicable and consistent consumption
Sensory tips provide varied textures, temperatures, and durometers (chewable) to stimulate the senses
fast 'n easy
Using a press-fit system with a quick-release ball joint means tips can be easily swapped with just one hand.
emergency backup
Having one in the chamber means you're never caught lacking
guided weaning
Bit users have the option of buying their tips in packs curated just for them.
You're the boss
Plans based on level of dependence and commitment to quit means there’s a plan for everyone, and each plan can be infinitely customized
A pack a day
The plan is divided into daily packs which means you get to have good days and bad days, without throwing you off course
Expect the expected
The contents of each daily pack only changes week to week, meaning you have time to adapt to the decreased nicotine and time to prepare for the next reduction
