human-centered design
product innovation studio
partnering with P&G to promote accessibility in baby care
THE TEAM:
THE CLIENT:
Corinne Brady
Macie Mancini
Ritika Ramesh
Ana Carvallo
Lucas Iezzi
Procter & Gamble
THE MISSION:
Create a more seamless and accessible diapering experience*
MY ROLE:
User interviews, secondary research, ideation, prototyping, user testing
FOCUS AREAS:
Design Research, Physical Product Design
*This project remains under NDA and certain details cannot be disclosed
THE PROBLEM
The current diapering experience can be frustrating for all parents but especially for those with disabilities or particularly wiggly babies.
In the initial exploration of the problem space I conducted two rounds of one hour in-home interviews to determine consumer habits and tensions. In my secondary research, I looked at current market trends and emerging products.
200
10
weeks
20
prototypes
diapers changed
"It's [changing diapers] something we have to do, but we try to make it positive"
-Marcella
The solution
Our final solution combines changes in both form and function that work together to improve the user experience. By eliminating steps and making the overall process smoother, we can improve diapering for parents of all ability levels.
I led my team in presenting the final solution to our industry partners and helped create supplemental materials including a pitch video and an executive summary.
